Steven Rofrano joined Sean Kelly on the Digital Social Hour to talk about the food industry from the vantage point of someone building a business around ingredient transparency. As co-founder of Masa, Rofrano has made questioning what goes into everyday snack foods a core part of his work.
The conversation moves through his views on seed oils, food labeling practices, and ingredient sourcing, framed throughout as the perspective of a founder trying to build a different kind of food company rather than as medical guidance.
About Steven Rofrano
Steven Rofrano is a food entrepreneur and co-founder of Masa, a company built around scrutinizing what goes into everyday snack foods and giving consumers more transparency about ingredients.
His work has put him in the middle of ongoing public debates over food ingredients and labeling, where he has become a vocal voice for closer scrutiny of how products are made and marketed.
What Steven Rofrano and Sean Kelly Talked About
- Rofrano's perspective on how seed oils are used across the food industry and why he questions them
- His take on common claims about saturated fat and how they show up in food marketing
- Why he raises concerns about plastic exposure through food packaging and processing
- His view on the importance of ingredient sourcing and quality control in food manufacturing
- Rofrano's take on raw milk and how it fits into broader conversations about food quality
- How he thinks companies should be held accountable for the ingredients in fast food
- His advice for reading and understanding ingredient labels as a consumer
- The story behind building Masa as a company centered on ingredient transparency
Why This Conversation Matters
Rofrano's conversation offers a founder's-eye view of an ongoing public debate over food ingredients — his own perspective on a subject he has built a business around, worth hearing directly rather than secondhand.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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