Devan and Morgan Kline joined Sean Kelly on the Digital Social Hour to tell the story behind Burn Boot Camp, the fitness franchise they say grew out of a $600 investment into a business now valued, by their own account, at $500 million.
High school sweethearts turned business partners, the Klines talk through the early scramble of getting the company off the ground and the choices — about marketing, community, and family — that they credit for its growth to hundreds of locations.
About Devan & Morgan Kline
Devan and Morgan Kline are the founders of Burn Boot Camp, a fitness franchise that, by their account, started with a $600 investment and grew into a business spanning roughly 400 locations. The company built its early growth largely through word of mouth, with a specific focus on reaching mothers looking for a place to work out.
The Klines describe a chaotic upbringing and starting the business out of necessity rather than a polished plan, avoiding debt as they scaled. Since then they've expanded into on-demand fitness content and talked about further growth on the west coast, alongside an emphasis on philanthropy and community support tied to the brand.
What Devan & Morgan Kline and Sean Kelly Talked About
- How Devan and Morgan Kline describe turning a $600 investment into what they say is now a $500M fitness business
- Their account of growing Burn Boot Camp to roughly 400 locations through word-of-mouth marketing
- Why they built the brand's early growth around reaching mothers specifically
- Lessons they draw from a chaotic upbringing and starting the business out of necessity
- Their approach to avoiding debt while scaling a franchise business quickly
- How they think about balancing a demanding company with family life and a long-term relationship
- Their expansion into Burn on Demand and their plans for growth on the west coast
- Why community support and philanthropy are built into how they run the brand
Why This Conversation Matters
Devan and Morgan Kline's conversation with Sean Kelly is a firsthand account of building a national fitness franchise as a couple, from a shoestring start to a brand they say now reaches hundreds of thousands of members — told in their own words, not as independently verified figures.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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