Frankie Quirroz built Tuned In Tokyo into one of the most recognizable names in licensed streetwear, striking deals with franchises like Yu-Gi-Oh! and Dragon Ball Z along the way. He joined Sean Kelly on the Digital Social Hour to break down exactly how he did it.
The conversation moves fast, covering everything from the mechanics of scaling Facebook ad campaigns to the influencer partnerships that pushed his brand into the mainstream, plus the lawsuit from Nike that tested his business the hardest.
About Frankie Quirroz
Frankie Quirroz is the founder of Tuned In Tokyo, an apparel brand he says he's grown into an eight-figure business through licensing partnerships with major anime and gaming franchises. He also built Drip Creations, a custom sneaker venture that drew a lawsuit from Nike over his customized Air Force Ones.
Beyond his own brands, Quirroz runs a coaching community focused on licensing deals, Facebook ad strategy, and the influencer partnerships — including collaborations connected to Logan Paul and Selena Gomez — that helped push his brands into the mainstream.
What Frankie Quirroz and Sean Kelly Talked About
- How Frankie Quirroz built Tuned In Tokyo into an eight-figure licensed apparel brand
- Landing licensing deals with major franchises like Yu-Gi-Oh! and Dragon Ball Z
- The Facebook ad strategy Quirroz uses to maximize return across multiple campaigns
- How Drip Creations grew inside sneaker culture and drew a lawsuit from Nike
- Building influencer partnerships with names like Logan Paul and Selena Gomez
- Why Quirroz built a coaching community to teach his branding and ad playbook
- What it takes to manage multiple eight-figure brands at the same time
Why This Conversation Matters
Frankie Quirroz's episode is a real blueprint for anyone trying to turn a niche apparel idea into a lasting, licensed brand. His candor about ad performance, licensing negotiations, and the legal fights that came with fast growth makes this a rare inside look at building multiple brands at once.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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