Vikkstar has spent his career at the center of one of YouTube's biggest success stories, as a founding member of the Sidemen. When Vikkstar joined Sean Kelly on the Digital Social Hour, the conversation went behind the curtain of a group that turned early, awkward vlogging into a multi-million dollar entertainment empire.
What follows is a wide-ranging look at how the Sidemen built their brand, how Vikkstar found his own second act as a DJ in the EDM world, and what it actually takes to keep a decade-old creator group relevant.
About Vikkstar
Vikkstar is a founding member of the Sidemen, the UK-based collective of YouTubers who built individual channels into a shared brand spanning gaming content, charity events, a Netflix documentary, and a business empire that reaches well beyond video. His own channel has long focused on gaming, but his interests have expanded alongside the group's.
In recent years, Vikkstar has carved out a second career as a DJ, performing EDM sets for large crowds after starting from, by his own account, an unlikely place for a gamer-turned-entertainer. That willingness to step outside the group's original lane mirrors the Sidemen's broader approach: treat reinvention as the job, not the exception.
What Vikkstar and Sean Kelly Talked About
- How the Sidemen grew from awkward early videos into a multi-million dollar brand
- What making a Netflix documentary revealed about telling the group's own story
- Vikkstar's unexpected pivot into DJing and playing EDM sets for large crowds
- The logistics and cost behind producing the Sidemen's biggest YouTube videos
- Why stepping outside their comfort zone was key to the group's early success
- What the Sidemen's charity football matches have meant to their community
- How shifts in the creator economy, including recent layoffs at FaZe Clan, are reshaping the industry
- Why staying unique matters more than chasing every passing trend
Why This Conversation Matters
Few creator collectives have lasted as long, or scaled as far, as the Sidemen, and Vikkstar offers a rare inside look at what keeps a group like that together. For anyone building a brand, solo or as part of a team, this conversation is a real-world case study in reinvention over time.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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