Devin Jatho built a reputation as a viral content strategist out of Chattanooga, helping clients rack up hundreds of millions of Instagram views. When Devin Jatho joined Sean Kelly on the Digital Social Hour, he walked through the tactics behind that growth and how he built a business around it.
The conversation covers everything from the technical side of Instagram's algorithm to the personal side of building a company, including how his early agency model fell short and what he changed to scale it.
About Devin Jatho
Devin Jatho is a social media growth strategist who built his career helping brands and creators generate viral reach on Instagram, reportedly contributing to more than a billion views across his client work. He is known for favoring platform-native tactics, such as optimizing alt text for discoverability, over hashtag-dependent strategies.
Beyond client work, Jatho has built a group coaching program that teaches his growth methods to other creators and marketers, and he has run parts of his business while based abroad in Spain.
What Devin Jatho and Sean Kelly Talked About
- Devin Jatho's account of the first video that went viral for him and what he learned from it
- His view that hashtags matter far less for Instagram growth than most creators assume
- How he says using alt text strategically can boost a post's discoverability
- Why his original agency model didn't work and what he changed to fix it
- His approach to ideal video length and pacing for viral content
- How he says AI tools now fit into his content and growth process
- What his group coaching program teaches other creators and marketers about scaling on Instagram
- His perspective on building a business while living abroad in Spain
Why This Conversation Matters
For anyone trying to grow a following without paying for hashtag hacks or ad spend, Devin Jatho's platform-native approach offers a grounded, tactical look at what's actually working on Instagram right now, straight from someone who has tested it across a large volume of client accounts.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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