Krista Mashore has spent her career turning niche expertise into scalable, high-ticket businesses, and she brought that playbook to Sean Kelly on the Digital Social Hour. Known as the 'Foreclosure Queen' for her early run in distressed real estate, Mashore has since built a business coaching entrepreneurs to sell premium offers instead of chasing volume.
The conversation covers why a single $25,000 offer can outperform two dozen smaller ones, and how she's using AI and global markets to keep growing. It's a grounded look at scaling once the low-ticket playbook stops working.
About Krista Mashore
Krista Mashore built her name in real estate, earning the nickname 'Foreclosure Queen' for the volume of distressed properties she moved during a difficult market. That track record became the foundation for a second career teaching high-ticket coaching and digital marketing to entrepreneurs.
She has since expanded into training founders on outsourcing, paid advertising, and using AI to run leaner operations, while building toward international markets. Mashore's path from foreclosure listings to a coaching brand reflects the kind of reinvention that keeps a business relevant.
What Krista Mashore and Sean Kelly Talked About
- Why a single $25,000 offer can outperform selling two dozen smaller packages
- How Krista Mashore built her reputation and business as the 'Foreclosure Queen'
- What leaving home at 13 taught her about resilience and self-reliance
- How she is applying AI tools to streamline coaching and marketing work
- Why targeting international markets like China became part of her growth plan
- Her approach to outsourcing and networking to scale a coaching business efficiently
- How she thinks about trust and relationships as the backbone of business
- Her perspective on investing, from real estate to Bitcoin, over the years
Why This Conversation Matters
For anyone building a coaching or service business, Krista Mashore's shift from high-volume real estate to high-ticket coaching is a practical case study in pricing, positioning, and scale. Her openness about her path, including the personal struggles that shaped her drive, gives the conversation weight beyond typical business advice.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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