Rebecca Zung spent years as a high-stakes trial attorney before becoming one of the internet's most trusted voices on a difficult subject: negotiating with narcissists. When she joined Sean Kelly on the Digital Social Hour, the conversation covered both sides of her work — the psychology of high-conflict personalities and the content strategy that built her digital business.
Across forty-plus minutes, Zung moves from the origins of narcissism and the traits that reveal it to the mechanics of YouTube SEO, explaining how the right titles and search intent helped her message reach the people who needed it.
About Rebecca Zung
Rebecca Zung is an attorney, author, and negotiation expert who built a second career teaching people how to protect themselves in disputes with narcissists. Her SLAY framework for high-conflict negotiation, laid out in her book SLAY the Bully, has become a touchstone for people navigating divorces, business conflicts, and difficult relationships.
Recognized as one of the top divorce attorneys in the country during her legal career, Zung has since built a multi-million dollar education business around negotiation and narcissism. In this episode she also pulls back the curtain on that business, from her High Conflict Negotiation Certification to her case for heart-centered negotiating.
What Rebecca Zung and Sean Kelly Talked About
- How Rebecca Zung went from trial lawyer to one of YouTube's leading voices on narcissism
- Practical ways to identify narcissistic traits and where high-conflict personalities come from
- The SLAY method she developed for negotiating with narcissists from a position of strength
- The dopamine-cortisol loop and the brain science she uses to explain conflict dynamics
- Why narcissism appears to be rising, including the jump in diagnosed cases since the 1970s
- Why video titles and search intent decide whether YouTube content gets discovered
- Whether marketing funnels still work, and how she builds influence without losing authenticity
- How she prepares for interviews and where she sees podcasting heading next
Why This Conversation Matters
Plenty of people teach negotiation, and plenty teach content strategy; very few have done both at Rebecca Zung's level. This episode is useful twice over — once for anyone dealing with a difficult personality in a divorce, a deal, or a workplace, and again for any expert wondering how to turn hard-won knowledge into a business that reaches the people who need it.
▶ Watch the full episode on YouTube
Related Digital Social Hour Episodes
About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
About The Author
