Sponsor an audience that buys

What we sell

Nothing programmatic, nothing dropped in by an ad server. Every placement is read or built by the show, because that is the only kind that performs on a host-led programme.

• Host-read pre-roll and mid-roll — Sean reads it, in his own words, in the episode
• Integrated segments — a genuine on-air conversation about the product
• Dedicated episodes — your founder or expert as the guest
• Short-form campaigns — clips cut for your channels as well as ours
• Category exclusivity — available on multi-episode commitments

Who listens

The show indexes hard toward operators: people running businesses, building audiences, investing their own money, or competing professionally. It is filed under Entrepreneurship, Business and Careers on Apple Podcasts, and the guest list reflects that — the audience shows up for founders, investors, athletes and the occasional heterodox thinker.

That skew matters for advertisers. It is a smaller pool than a general-interest show and a considerably more expensive one to reach anywhere else.

How campaigns run

1. Brief. Tell us the product, the audience you want and what a win looks like.
2. Plan. We come back with a placement mix, episode count and pricing.
3. Produce. Copy is drafted with the show so it sounds like the show.
4. Report. Delivery, performance and attribution data after the flight.