Travis Lubinsky, known to friends and fans as Trav, built Flex Watches from a scrappy idea into a brand that caught the attention of one of television's toughest investors. So when Travis Lubinsky sat down with Sean Kelly on the Digital Social Hour, the conversation centered on what it actually took to get there.
The discussion moves from the specifics of that partnership into the daily habits and mindset Lubinsky credits for keeping the business moving, a blend of hard-won business lessons and personal discipline.
About Travis Lubinsky
Travis Lubinsky is the founder of Flex Watches, a fashion accessories brand that gained national attention after appearing on CNBC's The Profit, where Lubinsky partnered with investor Marcus Lemonis to help scale the company. That deal became a defining moment in the brand's growth story.
Beyond the Lemonis partnership, Lubinsky has drawn on lessons from other well-known business figures, including Daymond John, as he built Flex Watches into a recognizable name in its category. His approach leans heavily on early mornings and consistent daily habits as the foundation for everything else.
What Travis Lubinsky and Sean Kelly Talked About
- How partnering with Marcus Lemonis on The Profit changed the trajectory of Flex Watches
- Specific lessons he picked up from Daymond John about building a lasting brand
- Why he credits a 5 AM wake-up routine for his productivity and business discipline
- The early struggles of building Flex Watches before outside investment came in
- How he thinks about choosing brand partnerships and staying selective about deals
- His take on what separates entrepreneurs who scale from those who stall out
- Lessons in resilience from growing a consumer brand in a competitive market
Why This Conversation Matters
Travis Lubinsky's story is a real-world case study in what happens after the cameras stop rolling on a TV investment deal. His conversation with Sean Kelly is useful for any entrepreneur trying to understand how partnerships, discipline, and daily routine combine to actually grow a brand.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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