Stephen and Gabino Roche built Saphyre, a fintech platform aimed at speeding up fund launches and pre-trade data matching for institutional clients. Stephen and Gabino Roche joined Sean Kelly on the Digital Social Hour to explain how they grew the company using organic LinkedIn strategy rather than traditional sales channels.
The brothers trade off throughout the conversation, walking through everything from landing their first customer during a global lockdown to what Kevin O'Leary said about their execution, giving a rare inside look at building a B2B fintech company from scratch.
About Stephen & Gabino Roche
Stephen and Gabino Roche are twin brothers who co-founded Saphyre, a technology platform built to streamline pre-trade and post-trade processes for financial institutions. Their client list includes major names in institutional finance, including BlackRock and JPMorgan.
Beyond the product itself, the two have become known for using LinkedIn as a primary growth channel, repurposing conference appearances and industry commentary into a steady stream of organic visibility for Saphyre in the finance world.
What Stephen & Gabino Roche and Sean Kelly Talked About
- How Stephen and Gabino Roche built Saphyre into a platform serving BlackRock and JPMorgan
- Their approach to using organic LinkedIn strategy to grow a B2B fintech company
- What led Kevin O'Leary to praise their execution and business model
- Their explanation of how Saphyre speeds up fund launches through pre-trade data matching
- Lessons from landing their first customer and growing through a global lockdown
- Their take on how AI could reshape roles for stock traders and portfolio managers
- How they repurpose conference appearances into LinkedIn content and visibility
- Their outlook on T+1 settlement and what's next for Saphyre
Why This Conversation Matters
For founders trying to break into a conservative, relationship-driven industry like institutional finance, Stephen and Gabino Roche's playbook for growth through content and LinkedIn offers a rare, replicable example.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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