Ross Franklin has made a business out of questioning what actually counts as a health food, and that skepticism drives the conversation when Ross Franklin sits down with Sean Kelly on the Digital Social Hour. The two dig into how something as ordinary-looking as an acai bowl can carry more sugar than several cans of soda.
From there the discussion turns into Ross's own path from working as a gym consultant to founding Pure Green, touching on third-party testing, franchise growth, and how influencers are starting to hold big food brands accountable.
About Ross Franklin
Ross Franklin is the founder of Pure Green, a health-food and juice bar franchise built around ingredient transparency rather than marketing claims. Before starting the company, he worked as a gym consultant, an experience that shaped his focus on nutrition quality over trendy packaging.
Under his direction, Pure Green has grown into a multi-location franchise that positions itself around third-party testing and straightforward labeling. He continues to speak publicly about where the health-food industry falls short and what he sees as the future of the category.
What Ross Franklin and Sean Kelly Talked About
- How some popular "health foods" can carry more sugar than a can of soda
- Ross Franklin's path from gym consultant to founder of a juice bar franchise
- Why third-party ingredient testing became core to Pure Green's business model
- His take on why influencers calling out big brands is starting to shift the industry
- The concerns he raises about microplastics in food and beverage packaging
- What it takes to grow a health-food franchise while protecting product quality
- His perspective on juice cleanses and where biohacking trends are headed next
- What he looks for before expanding Pure Green into new store locations
Why This Conversation Matters
Ross Franklin's breakdown of what's actually in "healthy" packaged foods is a useful reality check for anyone shopping by label alone. His path from gym consultant to franchise founder also makes this a grounded look at building a nutrition-focused business from the ground up.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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