Maxwell Finn joined Sean Kelly on the Digital Social Hour to talk about life on the front lines of paid social advertising, including getting banned from Facebook and finding a way to keep growing anyway.
The conversation covers the practical mechanics of running ad campaigns at scale, the setbacks that come with platform policy, and the eye-opening experience of putting a reported $12 million behind TikTok ads alone.
About Maxwell Finn
Maxwell Finn has built his career around paid advertising, working extensively across Facebook and TikTok to grow brands at scale.
That hands-on experience, including heavy spend across both platforms, gives him a ground-level view of how policy changes, ad performance, and marketing budgets collide in real time – and why staying adaptable matters more than loyalty to any one platform.
What Maxwell Finn and Sean Kelly Talked About
- What led to Maxwell Finn getting banned from Facebook and how he responded
- The strategy behind putting a reported $12 million behind TikTok advertising
- How he thinks about spreading ad spend across platforms to manage risk
- What separates a genuinely profitable ad campaign from a wasteful one
- Lessons from platform policy changes that can upend a marketing budget overnight
- His approach to scaling ad campaigns without losing profitability
- Why staying adaptable matters more than loyalty to any single ad platform
- What he's learned about resilience after setbacks that could have ended his business
Why This Conversation Matters
Paid advertising rules change fast, and a single policy shift or ban can wipe out a campaign overnight. Maxwell Finn's conversation with Sean Kelly is a real-world look at operating – and recovering – inside that volatility, useful for anyone building a brand on paid social.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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