Maksud Agadjani, known to his customers and fans as the founder of TRAX NYC, has spent more than two decades building one of the most recognizable names in the Diamond District. What began as a modest operation has grown into a jewelry business generating tens of millions of dollars a year, and Agadjani walked through that entire arc with Sean Kelly on the Digital Social Hour.
The conversation moves between the practical side of running a jewelry empire and the bigger questions Agadjani has wrestled with along the way, from gold and Bitcoin to the role faith has played in his journey.
About Maksud Agadjani
Maksud Agadjani is the founder and CEO of TRAX NYC, a jewelry company based in Manhattan's Diamond District that has grown into a multimillion-dollar business over more than 20 years. Under the TRAX NYC name, he has built a reputation for custom pieces and a direct, hands-on approach to the jewelry trade.
Agadjani has become known for speaking openly about the realities of building a business from nothing, sharing lessons on negotiation, branding, and long-term thinking that extend well beyond the jewelry industry itself.
What Maksud Agadjani and Sean Kelly Talked About
- How Maksud Agadjani grew TRAX NYC from nothing into a $42 million annual business
- His comparison of gold and Bitcoin as long-term stores of value
- What he's learned navigating the industry's shift toward lab-grown diamonds
- His take on visiting a diamond mine and seeing the supply chain firsthand
- Why he believes documenting deals on camera has changed the jewelry business
- How faith and spirituality have shaped his outlook on success and setbacks
- His perspective on sacrifice and building a foundation early in a career
- What building a personal brand has meant for TRAX NYC's growth
Why This Conversation Matters
Maksud Agadjani's conversation with Sean Kelly is a firsthand account of building a jewelry empire from scratch, told by someone who has spent more than 20 years doing it. It's a candid look at the discipline, timing, and belief it takes to turn a single storefront into a multimillion-dollar brand.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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