Jose Moreno and Demario McCowan built their business one car at a time, growing a Turo rental fleet up to 177 vehicles. They joined Sean Kelly on the Digital Social Hour to break down how they got there.
The conversation stays close to the mechanics of the business: how they source vehicles, how they think about cost, and what they've learned running everything from budget cars to higher-end vehicles on the platform.
About Jose Moreno & Demario McCowan
Jose Moreno and Demario McCowan are entrepreneurs in the car-sharing space, having built their Turo operation from the ground up into a fleet of 177 vehicles.
Their business centers on strategies for acquiring and running that fleet, including an approach they say keeps their out-of-pocket costs down across both their most affordable and their most premium cars.
What Jose Moreno & Demario McCowan and Sean Kelly Talked About
- How Jose Moreno and Demario McCowan scaled their Turo fleet to 177 vehicles.
- Their approach to sourcing vehicles while keeping upfront costs down.
- The differences they've found between managing budget cars and higher-end vehicles on the platform.
- Lessons they've learned about balancing fleet growth with maintenance and turnover.
- Their take on what separates a scalable car-sharing business from a side hustle.
- Why they see Turo as a viable path into vehicle-based entrepreneurship.
- Practical considerations they discuss around risk and cash flow in the car rental business.
Why This Conversation Matters
For anyone considering an asset-based side business, Jose Moreno and Demario McCowan offer a ground-level look at what it actually takes to scale a car-sharing fleet rather than just start one.
▶ Watch the full episode on YouTube
Related Digital Social Hour Episodes
About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
About The Author
