Jeff Smith has spent his career on the production side of the beef industry, and he doesn't hold back when he talks about what he sees wrong with it. He joined Sean Kelly on the Digital Social Hour to lay out his critique of the industrial meat supply chain and make the case for eating local.
The conversation moves through the business of building Colorado Craft Beef, the case for grass-fed beef, and what it's been like building with Jocko Willink along the way.
About Jeff Smith
Jeff Smith is a co-founder of Colorado Craft Beef, a company built around raising and selling meat closer to the source rather than through the large-scale industrial supply chain. His work centers on ranching and on making the case for local, transparent food production.
Smith has been outspoken about what he describes as corruption within the broader meat industry, using his platform to explain why he believes sourcing matters and how grass-fed beef compares to conventional alternatives.
What Jeff Smith and Sean Kelly Talked About
- Why Jeff Smith believes the meat industry has a corruption problem, in his own words
- How he's working to grow Colorado Craft Beef around local, transparent sourcing
- His take on whether grass-fed beef is actually healthier than conventional beef
- What it's been like building a beef business alongside Jocko Willink
- Why eating local matters more than most consumers realize, in his view
- How ranching shaped his perspective on the industrial food supply chain
- What separates Colorado Craft Beef's approach from big commercial producers
Why This Conversation Matters
Jeff Smith's inside view of the beef industry gives listeners a rare, direct look at how meat actually gets to their plate — a useful listen for anyone curious about where their food comes from.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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