Chase Chappell has built a career around paid advertising at a scale most marketers never see, working with budgets in the hundreds of millions of dollars. He joined Sean Kelly on the Digital Social Hour to explain what actually separates a viral ad from one that just burns through budget with nothing to show for it.
The conversation digs into the mechanics of ad performance — the creative choices, the products, and the types of businesses that consistently win at scale.
About Chase Chappell
Chase Chappell is a paid advertising expert who has managed enormous ad budgets across a wide range of businesses, giving him a rare, data-backed view of what actually drives performance at scale. His work centers on identifying the creative and strategic patterns behind ads that go viral versus ads that fall flat.
That experience has made Chappell a go-to voice on what separates winning products and businesses from the rest, particularly when it comes to translating attention into real, sustained growth.
What Chase Chappell and Sean Kelly Talked About
- What separates a viral ad from one that fails to perform
- How Chase Chappell approaches managing enormous paid advertising budgets
- The types of products and businesses Chappell sees succeed with paid ads
- Creative patterns Chappell has identified across hundreds of millions in ad spend
- Why some products are inherently easier to advertise successfully than others
- How Chappell thinks about scaling ad performance without losing efficiency
- What years of managing paid ad campaigns taught Chappell about consumer behavior
Why This Conversation Matters
Chase Chappell's conversation with Sean Kelly is a practical watch for anyone running paid ads or building a product meant to sell at scale. His experience managing massive ad budgets gives real, tested insight into what actually makes an ad — and a business — work.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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