Mark Murrell runs Get Maine Lobster, a business built on solving a genuinely hard logistics problem: getting live lobster from the docks of Portland, Maine, to doorsteps across the country while it is still fresh. When he joined Sean Kelly on the Digital Social Hour, the conversation stayed close to that operational reality rather than drifting into generic business talk.
Sean Kelly and Mark Murrell work through everything from the mechanics of shipping live seafood to Get Maine Lobster's collaborations with restaurant groups and creators, giving the episode a rare, hands-on feel for a niche most listeners have never thought about.
About Mark Murrell
Mark Murrell co-founded Get Maine Lobster, a company built around sourcing and shipping live lobster directly from Maine's docks to consumers and restaurants nationwide. The business has positioned itself around freshness and traceability, working directly with the supply chain that starts at the water's edge in Portland.
Under Murrell's direction, Get Maine Lobster has built relationships with culinary names like Momofuku and struck a partnership tied to Gary Vaynerchuk's VeeFriends brand, extending the company's reach beyond a purely transactional seafood business into culinary and creator-economy circles.
What Mark Murrell and Sean Kelly Talked About
- How Get Maine Lobster manages the logistics of shipping live lobster while keeping it fresh
- What the collaboration with Momofuku has meant for the brand's culinary credibility
- How the VeeFriends partnership with Gary Vaynerchuk came together and what it added
- The biology behind lobster shell regrowth and other facts most buyers never consider
- The story behind Hattie, the rare cotton-candy-colored lobster that became a company mascot
- Mark Murrell's take on where he wants to take the business next
- A look at the planned lobster-themed sneaker auction and what it says about the brand's marketing approach
Why This Conversation Matters
Get Maine Lobster is a business built on a problem most people never think about, and Mark Murrell's conversation with Sean Kelly makes that problem genuinely interesting. It's a useful listen for anyone curious about direct-to-consumer food logistics, brand partnerships, or how a regional seafood business builds a national following.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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