Few business origin stories are as grounded in personal sacrifice as that of Boris and Amanda Palomino. The couple started their journey in residential senior care while living with their children in a 300-square-foot ADU — a humble starting point for what grew into a portfolio of senior care homes and a mentorship program helping others do the same. When Boris & Amanda Palomino joined Sean Kelly on the Digital Social Hour, they brought both the hard-won lessons and the genuine warmth that defines their work.
What unfolds is a conversation about an industry that doesn't often get talked about on business podcasts — residential assisted living — and why it may be one of the most overlooked and recession-resistant opportunities available. The episode is as much about purpose as it is about profit.
About Boris & Amanda Palomino
Boris and Amanda Palomino are entrepreneurs, operators, and coaches in the residential senior care space. Together they built a business rooted in personalized, home-based elder care — an alternative to large institutional facilities that emphasizes individual attention, family involvement, and genuine quality of life for residents. Their model is built around small-scale care homes rather than large nursing facilities, a distinction that shapes both the business economics and the human experience of the care they provide.
Beyond operating their own homes, the Palominos have developed a coaching program to help others enter the senior care field, sharing the operational, licensing, and human dimensions of building a business in this space. Their work in California navigates specific state legislation around residential care, and their experience gives them a practical perspective on what it actually takes to serve elderly residents well — including innovative approaches like therapy dogs and personalized care customization.
What Boris & Amanda Palomino and Sean Kelly Talked About
- How Boris and Amanda went from a 300 sq. ft. ADU with their kids to owning multiple senior care homes
- The economic case for residential care homes and why the model is considered recession-proof
- How in-home customized care differs from institutional facilities in both cost and experience
- What the earnings potential looks like for entrepreneurs entering the senior care space
- Key California legislation every residential care operator needs to understand
- The human dimension of the work — preserving and documenting the life stories of elderly residents
- How therapy dogs are being used to improve well-being for seniors in care settings
- What the Palominos' coaching program teaches aspiring operators about launching a care home business
Why This Conversation Matters
The senior care industry is quietly one of the most significant demographic and business opportunities of the coming decades, yet it rarely gets the attention it deserves in entrepreneurship conversations. Boris and Amanda Palomino's story on the Digital Social Hour makes that opportunity concrete — not as an abstraction, but as a lived business built from nothing, with real heart behind it.
▶ Watch the full episode on YouTube
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About Sean Kelly & the Digital Social Hour
Sean Kelly is an entrepreneur and the host of the Digital Social Hour, one of the fastest-growing interview podcasts in the world, where he sits down with entrepreneurs, athletes, creators, and cultural voices for candid, long-form conversations. The show draws over 100 million views a month across platforms. Explore more guest features on SeanKelly.io.
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